FAQ — Frequently asked questions about branding, UX/UI and websites

FAQ

FAQ

SOME QUESTIONS & ANSWERS

1. What are your main services?

I offer a complete range of art direction and graphic design services, including: Logo creation, visual identity, brochure and flyer design, website design, packaging, poster design, brand strategy...

2. What is your work process?

My work process consists of several stages:
Briefing: Discussion with the client to understand their needs and objectives. Research & Inspiration: Market analysis, competitors and trends. Design: Creation of several concepts and proposals. Revisions: Adjustments based on client feedback. Finalisation: Delivery of final files ready for print or online publishing.

3. What are your rates?

Prices vary depending on the complexity and scope of the project. For a personalised quote, please contact me. You can also refer to the pricing page of this site.

4. How long does a typical project take?

Project duration depends on its size and complexity. In general:
A logo can take 1 to 2 weeks. A complete visual identity can take 2 to 4 weeks. A website can take 4 to 8 weeks. These timelines include revision and validation phases.

5. Do you work remotely?

Yes, I work primarily remotely and am fully equipped for effective online collaboration. Meetings can be held via video or phone calls.

6. What tools do you use?

I mainly use the Adobe suite (Photoshop, Illustrator, InDesign) and Figma for design and UX/UI, along with generative AI tools built into my workflow. All of it serves the art direction, which stays human.

7. Do you offer printing services?

I do not directly offer printing services, but I can recommend trusted printers and manage file preparation for printing.

8. Can you handle urgent projects?

Yes, I can accept urgent projects depending on my availability. Please contact me directly to discuss the details and rates associated with urgent projects.

9. What types of clients have you worked with?

I have worked with a variety of clients, including startups, small businesses, large corporations, advertising agencies and non-profit organisations...

10. What is your payment policy?

A 50% deposit is generally required to start a project, with the balance due upon delivery of the final files. Payments are made by bank transfer.

11. Do you offer maintenance or update services?

Yes, I offer maintenance and update services for web design projects. Contact me to discuss your specific needs.

12. How do you handle copyright for designs?

Copyright is transferred to the client once the final payment has been received, unless otherwise specified in the contract. I reserve the right to display the work in my portfolio for promotional purposes.

13. Why hire you when AI can generate logos in a few clicks?

AI is fast, but it recycles the already-seen: your brand ends up looking like thousands of others. My job is to create a truly distinctive identity, consistent across every touchpoint and built to last. AI is a tool I use; the art direction and strategy stay human.

14. What is a brand identity that is ready for the AI era?

It is an identity documented to stay consistent when you or your AI tools use it: clear rules, defined colors and typography, reusable elements and ready-to-paste guidelines for your tools. The result: your generated visuals stay true to your brand instead of drifting.

15. Do you deliver a guide to use my brand with AI tools?

Yes. The Brand & AI pack provides your full identity plus a ready-to-use guide (prompts, rules, examples) to produce your content with any AI tool without distorting your brand.

16. What does your eco-responsible approach change in practice?

I design lean, lightweight sites: trimmed pages, clean code, optimized media, fewer resources loaded. In practice: faster load times, a better experience and a controlled carbon footprint, without sacrificing the premium feel.

17. Do you offer eco-responsible hosting?

Yes, your site can be hosted on my own eco-responsible server at CastleIT, a French datacenter: better performance, your data stays in France and a controlled footprint. Details on the Hosting page.

18. How many revisions are included?

Each key stage includes back-and-forth to fine-tune the work to your feedback: we refine until it is right. The exact number is specified in the quote depending on the project, with no bad surprises.

19. Freelance or agency: what is the difference for me?

You have a single point of contact, the person who actually designs your project: no middlemen, no junior handed the work. More responsiveness, a coherent vision end to end and 20 years of experience directly on your brand.

20. Do you work outside Aix-en-Provence and Marseille?

Yes. I am based near Aix-Marseille, but I work remotely with clients all over France and internationally. Online collaboration is well-honed: video calls, file sharing, regular check-ins.

21. What if I am not happy with the result?

We never start blind: we frame it together upfront, then validate in stages with back-and-forth. You are never presented with a fait accompli, and we adjust until it aligns with your needs.