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The IDSEED blog · 10 years of design, shared
Ten years in the field of art direction, branding and web design, distilled into concrete articles. Methods, benchmarks and behind-the-scenes to build a brand that lasts, and thrives in the age of AI.
Article 01
What is a brand, really?
Beyond the logo and the colours: what makes a brand exist in people's minds, and why it takes time to build.
Article 02
Anatomy of a good logo
The 5 qualities of a logo that stands the test of time, and the traps that make a logo age in six months.
Article 03
The brand platform, explained
Mission, vision, values, positioning: what they are actually for, and how to write them without jargon.
Article 04
The fundamentals of a clear interface
Hierarchy, contrast, space: the principles that make a screen readable before you even decorate it.
Article 05
A website that converts, not just one that looks good
The difference between a pretty site and a site that works for you: structure, funnel and proof.
Article 06
Your brand in the age of AI
Why AI produces fast but not right, and how to give it the foundations to stay consistent.