How much? Why I decided to publish my prices

It is the question everyone has before contacting me, and almost nobody dares ask first. I decided to answer it directly on my site.

In this profession, the standard answer to the price question is a form: request a quote. Meaning: give me your contact details and I might tell you. That is not an answer, it is a toll booth.

The question everyone has

A prospect landing on a studio site has one question in mind, and it is legitimate: is this within my means? Until they have an order of magnitude, they cannot decide anything. So either they do not dare ask, or they ask and brace for awkwardness.

So I added an interactive estimate page. Not a disguised form: a real configurator, where you choose and see the estimate in real time.

How it works

1. You pick the service: visual identity, website, or the complete package.
2. You configure your project: logo type, level of guidelines, site options, additional materials.
3. You get an indicative range, immediately.

An honest baseline, so you arrive at the meeting with a clear idea of what you want and what it represents.

Vagueness about price breeds distrust. And distrust does not convert.

Why transparency converts

The usual objection is that publishing prices scares people off. My experience says the opposite, for a simple reason: a client who arrives having already priced their project is a client who has already decided to move forward.

Transparency is the best filter there is. It rules out, upfront, those for whom this is not the right level, without anyone wasting an hour on a call. And it transforms the meeting: you no longer discuss money awkwardly, you discuss the project.

You can estimate your project directly, without leaving your details.

Frequently asked questions

Doesn't publishing prices scare clients away?

It rules out those for whom this is not the right level, which saves everyone time. Those who remain arrive decided.

Isn't a range too imprecise?

An honest range beats silence. It gives the order of magnitude needed to decide, the precise quote comes after framing.

Why not a simple quote form?

Because it is not an answer, it is a toll booth. The prospect wants an order of magnitude, not a form to fill in to get one.

Florent DABERNAT · Art director and founder of IDSEED, based in Aix-en-Provence. I help my clients with branding, UX/UI and web, using a clear and documented method. Learn more ➞