Machina Concept is a fitness application based on a winning triptych: mental, physical and nutrition.
I was commissioned to create the complete visual identity, the application and all related needs based on my recommendations.
Date :
June 2023 to February 2024
Role :
Branding - Art direction - UX/UI design
Branding :
- Modular logotype,
- Graphic variations,
- Textile design,
- Print materials.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO,
- UX/UI mobile application.
A fitness brand that commands attention.
The context
Machina Concept is a fitness app built on a winning triptych: mind, body and nutrition. It needed a brand worthy of that ambition.
The approach
Global support: branding, identity, digital presence and a high-performing mobile app, driven by a coherent art direction and a strategic UI.
The visual identity
Colours and logo build an energetic image, matching the programme.
The materials
From apparel to visuals, a brand you wear and share.
Digital & the app
A website and a mobile app designed for performance and everyday use.
Art direction overview :
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