Machina Concept is a fitness application based on a winning triptych: mental, physical and nutrition.
I was commissioned to create the complete visual identity, the application and all related needs based on my recommendations.
Date :
June 2023 to February 2024
Role :
Branding - Art direction - UX/UI design
Branding :
- Modular logotype,
- Graphic variations,
- Textile design,
- Print materials.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO,
- UX/UI mobile application.
Global support for Machina Concept in branding, graphic design and UX/UI design. The project aimed to structure the brand image and create a clear digital presence and a high-performing mobile application. Thanks to a consistent art direction and a strategic UI, the brand quickly gained impact. A performance, visibility and customer/user experience-oriented approach.
Art direction overview :
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