AROS Technologies is a company specialised in the implementation and management of web infrastructures.
I was commissioned to create the complete visual identity and all related needs based on my recommendations.
Date :
December 2022
Role :
Branding - Art direction - UX/UI design
Branding :
- Modular logotype,
- Custom typography,
- Motion design,
- Print materials.
UX/UI design :
- HTML/CSS/JS,
- Mobile first,
- Generative design,
- Eco-design.
A tech brand, clear and solid.
The context
Aros Technologies builds and manages web infrastructure. Its offer, technical and sharp, lacked a clear image to carry its credibility.
The approach
A crisp art direction and a coherent digital system: branding, webdesign and UX to make the offer legible and anchor the brand in its sector.
The visual identity
Typography, colours and logo build a clear, confident tech image.
The materials
Cards and stationery: an identity carried with rigour across supports.
Digital
A website worthy of the offer: legible, credible, structured.
Art direction overview :
Results :
With the creation of a custom typography, the brand identity is consistent with the field of activity, but also disruptive thanks to generative design and eco-design.
Client testimonial :
"Florent est efficace, simple et toujours positif. C'est un plaisir de faire affaire avec un prestataire tel que lui !
Il a obstinément voulu mettre une approche éco-responsable dans le projet quand il a entendu mon brief. Malheuseuement le projet est en stand-by car j'ai d'autres opportunités professionnelles."
NB : Notez que le site ne consomme que 0.21g de CO 2 / par visite.
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