AROS Technologies is a company specialised in the implementation and management of web infrastructures.
I was commissioned to create the complete visual identity and all related needs based on my recommendations.
Date :
December 2022
Role :
Branding - Art direction - UX/UI design
Branding :
- Modular logotype,
- Custom typography,
- Motion design,
- Print materials.
UX/UI design :
- HTML/CSS/JS,
- Mobile first,
- Generative design,
- Eco-design.
Graphic design and UX/UI design project for Aros Technologies to create a strong brand image and digital presence. The goal was to structure the brand and the readability of its offer through a clear and consistent art direction in their field. The project combines branding, webdesign and user experience to support the company's credibility.
A strategic approach designed to transform the brand image into a genuine growth driver based on eco-design and generative design.
Art direction overview :
Results :
With the creation of a custom typography, the brand identity is consistent with the field of activity, but also disruptive thanks to generative design and eco-design.
Client testimonial :
"Florent est efficace, simple et toujours positif. C'est un plaisir de faire affaire avec un prestataire tel que lui !
Il a obstinément voulu mettre une approche éco-responsable dans le projet quand il a entendu mon brief. Malheuseuement le projet est en stand-by car j'ai d'autres opportunités professionnelles."
NB : Notez que le site ne consomme que 0.21g de CO 2 / par visite.
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