SNR is a local radio station widely listened to and appreciated in Burgundy.
I was commissioned to create the complete visual identity and all related needs based on my recommendations.
Date :
January 2022
Role :
Branding - Art direction - UX/UI design - Hosting
Branding :
- Modular logotype,
- Graphic variations,
- Print materials.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO.
Making a radio seen, not just heard.
The context
SNR is a much-listened-to local radio in Burgundy. Its identity no longer carried the station's reputation or the strength of its airwaves.
The approach
A complete redesign and a global art direction: branding, graphic design and UX/UI to structure the station's image across all its supports.
The visual identity
Colours, patterns and logo give the station a strong, recognisable image.
The materials
Stationery and communication supports: an identity carried everywhere.
Digital
A website in tune with the airwaves: lively, clear, close to its audience.
Art direction overview :
Results :
A more modern and more readable visual identity with a website entirely rethought for current web usage.
Client testimonial :
"Après des années avec notre logo emblématique il était temps de faire peau neuve. Nous avons fait appel à Florent pour le logo, l'identité et le site ... et quelle réussite !"
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