SNR is a local radio station widely listened to and appreciated in Burgundy.
I was commissioned to create the complete visual identity and all related needs based on my recommendations.
Date :
January 2022
Role :
Branding - Art direction - UX/UI design - Hosting
Branding :
- Modular logotype,
- Graphic variations,
- Print materials.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO.
Complete redesign of the full visual identity of SNR radio, accompanied by an overall art direction. The project includes branding, graphic design and UX/UI design to structure the station's image and communication materials.
The goal: strengthen brand recognition and its impact with the audience. A strategic design approach in service of visibility and consistency.
Art direction overview :
Results :
A more modern and more readable visual identity with a website entirely rethought for current web usage.
"Après des années avec notre logo emblématique il était temps de faire peau neuve. Nous avons fait appel à Florent pour le logo, l'identité et le site ... et quelle réussite !"
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