Sémaphore Médias specialises in advertising placement and the creation of tourism-related advertising materials, very active in the PACA region.
I was commissioned to create the complete visual identity and all related needs based on my recommendations.
Date :
February 2021
Role :
Branding - Art direction - UX/UI design - Hosting
Branding :
- Modular logotype,
- Negative space,
- Print materials.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO.
Creation of a visual identity and communication strategy for Sémaphore Médias. The branding and graphic design work aims to reinforce brand consistency and the impact of its materials. The approach emphasises message clarity and visibility.
An art direction designed to support the media's reputation and credibility. Since then, we have become partners.
Art direction overview :
Results :
A bespoke long-term partnership. A brand identity and digital tools that are built to last.
"Je travaille régulièrement avec Florent Dabernat et nos échanges sont toujours efficaces. Il arrive à comprendre et à cibler les problématiques clients pour en créer des univers graphiques riches et percutants. Je ne peux que vous recommander ses services !"
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