Sémaphore Médias specialises in advertising placement and the creation of tourism-related advertising materials, very active in the PACA region.
I was commissioned to create the complete visual identity and all related needs based on my recommendations.
Date :
February 2021
Role :
Branding - Art direction - UX/UI design - Hosting
Branding :
- Modular logotype,
- Negative space,
- Print materials.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO.
Amplifying an advertising message.
The context
Sémaphore Médias specialises in advertising placement and tourism-related materials, very active across the PACA region. Its brand lacked clarity and impact.
The approach
A coherent visual identity and communication strategy: branding that puts the emphasis on message clarity and the media's visibility.
The visual identity
Colours, patterns and logo build a clear, confident image.
The materials
Cards and stationery: an identity carried across all supports.
Digital
A website that carries the message and serves the media's visibility.
Art direction overview :
Results :
A bespoke long-term partnership. A brand identity and digital tools that are built to last.
Client testimonial :
"Je travaille régulièrement avec Florent Dabernat et nos échanges sont toujours efficaces. Il arrive à comprendre et à cibler les problématiques clients pour en créer des univers graphiques riches et percutants. Je ne peux que vous recommander ses services !"
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