Vincent Bernigaud is a talented caterer in the heart of Burgundy.
I was commissioned to rethink the complete visual identity and all related needs based on my recommendations.
Date :
June 2022
Role :
Branding - Art direction - UX/UI design - Hosting
Branding :
- Modular logotype,
- Negative space,
- Print materials.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO.
Repositioning a gastronomic craft.
The context
Vincent Bernigaud is a talented caterer in the heart of Burgundy. He was still using a logo he had designed himself, out of step with his craft.
The approach
I rethought his entire identity: a timeless logo and a coherent brand system, from menu to storefront, faithful to the story he has been writing for years.
The visual identity
Colours, patterns and a timeless logo build an upscale image.
The materials
From business cards to menus, an identity carried across every support.
The shop & digital
From storefront to website, a consistent presence in the dining room and online.
Art direction overview :
Results :
A logo and brand image repositioned with an upmarket upgrade.
Client testimonial :
"Florent a reprensé mon image après des années à communiquer avec un logo que j'avais moi-même réalisé. Il a réussi à surprendre tout le monde en proposant un logo intemporel mais qui fait suite à l'histoire que j'écris depuis des années."
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