CHARLI is one of the most famous bakeries in Brussels.
I was commissioned to redesign the entire visual identity and all the related deliverables based on my recommendations.
Date:
December 2024
Role:
Branding - Art direction - UX/UI design
Branding:
- Typographic logotype,
- Packaging,
- Print materials.
UX/UI design:
- Figma,
- Accessibility,
- Eco-production.
Complete rebrand of the visual identity for CHARLI Boulangerie to create a strong and memorable image. The project includes logo, graphic universe and communication materials to ensure lasting visual consistency. The approach combines branding, art direction and visual strategy to strengthen brand recognition.
A design conceived to attract and build loyalty among local customers. The entire project was carried out in collaboration with the interior architect.
Overview of the art direction:
Results:
A more impactful visual identity with strong memorability that increases the loyalty rate.
"Ce fut un grand plaisir de travailler sur ce projet avec Florent ! Toujours à l'écoute du client, réactif et rigoureux, la conception de l'identité visuelle a été super fluide ! Je recommande +++ pour tous vos projets!"
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