Pivot Groupe is a company specialised in the implementation and management of web infrastructures.
I was commissioned to create the complete visual identity and all related needs based on my recommendations.
Date :
January 2024
Role :
Branding - Art direction - UX/UI design
Branding :
- Typographic logotype,
- Visual guidelines,
- Motion & iconography.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO.
Clarifying an offer through design.
The context
Pivot Groupe builds and manages web infrastructure. A technical offer whose legibility and brand needed to be clarified and modernised.
The approach
A rebrand of the image and digital assets: graphic design, UX/UI and strategy to make the services legible and turn visitors into clients.
The visual identity
Typography, colours and logo set a clear, professional image.
The materials
Cards and supports: a coherent brand at every touchpoint.
Digital
A website designed to make the offer legible and convert visitors.
Art direction overview :
Results :
A modern image adapted to current constraints. A bespoke typographic logo instantly recognisable at first glance.
Client testimonial :
"Florent est créatif ... et surtout passionné. Il est facilement joignable et toujours dynamique."
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