Pivot Groupe is a company specialised in the implementation and management of web infrastructures.
I was commissioned to create the complete visual identity and all related needs based on my recommendations.
Date :
January 2024
Role :
Branding - Art direction - UX/UI design
Branding :
- Typographic logotype,
- Visual guidelines,
- Motion & iconography.
UX/UI design :
- Wordpress,
- Mobile first,
- SEO.
Rebrand and creation of digital assets for Pivot Groupe to clarify the offer and modernise the brand. The project combines graphic design, UX/UI design and communication strategy. The goal was to improve service readability and strengthen the online presence. A design approach focused on understanding the offer and converting visitors into clients.
Art direction overview :
Results :
A modern image adapted to current constraints. A bespoke typographic logo instantly recognisable at first glance.
"Florent est créatif ... et surtout passionné. Il est facilement joignable et toujours dynamique."
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